Top Five Outdoor Marketing Techniques

Business marketing is one of the best and most effective strategies that you can use to skyrocket your sales. Well, there are different types of business marketing out there, but the outdoor marketing or rather out-of-home advertising is what every business needs. Outdoor marketing defines any form of advertisement that reaches the consumer outside their homes. Let’s look at the top five best strategies that you can use to promote your company outdoors.

Outdoor Marketing Techniques and Strategies

Advertising your business outdoors is not a thorny process; all you need is to know the various outdoor marketing strategies and the rules attached to them. In this section, I am going to explain the five best outdoor marketing techniques.

Billboard advertising

Billboard

Being one of the oldest forms of outdoor promotions and brand awareness, billboards are still very effective. The message conveyed on billboards is usually simple and available all along. Huge billboards can be expensive to implement, but chances are; they are going to add some digits to your sales figure.

Transit advertising

This involves business adverts embedded on taxis, subways, buses, trains and other means of transport. They can be stickers or electronic gadgets advertising your brand.

Corporate events

Living in a world of business and innovation, we have all attended one or two corporate events, and you will definitely agree with me when I say that; corporate events are one of the best ways of carrying out business promotions and brand awareness. Corporate events buy a business the chance to show and explain to the consumers the product they are selling and the advantages of having the product. They include events like seminars and conferences, trade shows, product or business launch.

Street furniture

I am pretty sure you have seen a business advert on some of the street furniture like bus shelters, telephone booths, and kiosks. Look at this way; you are walking on the streets and hunger strikes you. Moving your eyes from one place to another looking for something to bite, you see that poster on a telephone booth advertising a restaurant. Then you remember you had seen a billboard advertising the same restaurant, you will have no defense but dash into the restaurant. That’s how it works; street furniture is an effective method of outdoor business marketing.

Point of sale displays

If your brand is new in the market and many people have not yet realized it, a point of sale display is one of the things you need. Strategically placed in a shopping store, it will attract the attention of many consumers.

Benefits of Outdoor Marketing

· There are so many benefits that come with outdoor marketing. Here are some of the benefits.

· Keeps the brand top of mind

· Outdoor marketing is a mass-marketing medium just like the radio and TV.

· Cost effective

· Effective team player in the marketing mix

When you are walking or driving along the busy roads, you will see hundreds of advertisements or even more if it is a big city like New York. This is because many companies have realized the power of outdoor marketing.

Final Verdict

We have just discussed the most important outdoor marketing strategies that you can use to promote your company. Don’t be left behind, try any of the strategies and make you company’s product or service be preferred across various streets of a country.

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Corporate Events

Initially, corporate events were invented to improve the overall atmosphere in the team, form stronger relationship between employees. Many psychologists say that if a company’s employees are not just qualified specialists and a team of like-minded people, they cope with all tasks much better. In addition, the corporate is an opportunity to remind employees of an important event for their career in the company (for example, you are celebrating the signing an important contract).

All corporate events can be divided into several types: Trainings; Festive events; Team-building.

Trainings

Training

Trainings can be conducted in a form of conferences, classes, master-classes and seminars. The goal of such activities is to increase the level of knowledge among the staff and motivate them to learn new things. Training activities can be divided into two large groups – mandatory and motivating.

Mandatory trainings are conducted when a company starts working with a new product or technologies. In these cases, it is important to conduct everything clearly, quickly and economically. If the training event has a motivating nature, then it should be conducted in a businesslike but luxurious environment, showing how highly the company values its employees.

Festive corporate events

This group can include different types of events depending on whether they are focused on internal PR or external. In the first case, the event is held for the staff only (including their families). The purpose of such an activity is to establish interaction between employees, allowing them to communicate informally and to let them know each other outside the working environment. Such an event can be organized in a form of business dinner in a god restaurant, or outside the city for bbq or fishing.

Corporations focused on external PR are conducted differently. They should be prepared very thorough, since their main goal is to form the company’s image in the eyes of customers and partners. They can be conducted in the forms of receptions with CEOs, meetings, presentations, and exchange of experience. Employees of the company on such events do not rest – they work together with the organizers. The goal is to increase the professional knowledge and skills of employees, analyze and summarize their work, attract potential customers, advertise new brands, etc.

Team building

Team Building

The goal of team-building events is to create reliable team among employees. They facilitate in improving the team spirit and teamwork skills, guarantee communication in an informal atmosphere, active recreation. Team building activities have many formats – business games, training for rallying, competitions, hikes, tug of war. The success of such an event requires the use of special techniques and careful preparation, taking into account the characteristics of the company and its staff. This work should be trusted a training company with a good experience in organizing team building.

A corporate event is a serious tool that can bring many benefits for your company. If it is organized and conducted good it will increase the knowledge and motivation of your employees, facilitate in creating friendly atmosphere, ad create a positive image of your company for your clients and partners.

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art event

What is Event Marketing?

Nowadays it is much harder to surprise customers and grab their attention to your products and brands. The regular advertisement is no longer effective in creating a positive image of a company. That’s why specialists in marketing invented a new way of promotions through the creation and organization of special events that create emotional links between the consumer and the brand. Marketing activities of this type got a name of event marketing.

Event marketing is systematic organization of events as a platform for the presentation of goods (services) in order to activate the attention of the target group using help of emotional influence.  A special event is not just a way to attract the attention of consumers company’s brand. It allows to position and promote a brand in a much easier, more clearly and “memorable” way than with the usual means of advertising.

Еvent marketing includes several key points:

Informing the audience about the event;
Holding an event;
Follow – up elucidation

All events that event marketing includes can be divided into the following types:

1) Trade Events – events for partners, customers, dealers and distributors. This is a business event that does not exclude an entertaining component. Trade events include conferences, presentations, receptions, seminars, forums, congresses, summits, pr-actions, special events at trade fairs, creative promotion, etc.

The purpose of such events is to present products, clearly demonstrating their benefits. Also marketing activities of this category are often organized to present new services, share experience, finde new strategic partners, etc.

The same group includes all types of BTL promotions that are held with the aim to make the consumers interested in a product “here and now”, enabling him/her to evaluate all the advantages.

2) Corporate events. They provide a unique opportunity to deliver the company’s ideas directly to your employees, but they can also serve as an effective tool for external marketing, because you can always invite key clients and partners to your corporate events. By this you will ensure the loyalty of the invitees and let them feel their importance.

This group includes such events as company anniversaries, employee birthdays, parties, holidays, picnics. A well-thought-out corporate culture of any company implies organization of collective leisure for employees. This sector of event marketing is used by many companies for which caring for their employees is the prestige of the organization itself. Any professionally conducted corporate event is aimed at increasing the authority of the management and the formation of corporate pride. After all, everyone knows that a friendly, close-knit team is the key to a successful of business.

Recently many companies provide family days and teambuilding events.

Familyday, a family holiday organized by a company for its employees. It helps to unite the employees and brings them closer at the emotional level. This tool also helps to reduce the outflow of employees from the company, create one large family within a company.

event marketing

Teambuilding activities contribute to improving the efficiency of employees and establishing strong internal corporate relations between them. Teambuilding is a collective training in which, under the pretext of a professional psychologist, business situations are modeled, and employees are called upon to solve them. It can also be organized in a form of tests that help build confidence, improve understanding and a lot of other necessary details in the team work. Within the framework of such events employees practice in making complex decisions through the organization of role games, trainings and recreation. It is especially important that teambuilding is a business training in a form of retreat.

3) Special events (festivals, awards, events for the press, etc.). In the third group of events we can include all kinds of festivals, concerts, shows, mass events, road-shows (advertising tours). In general, this is a complex of events that have a beneficial effect on the image of the company or its brands. After the professional holding of a series of pr-activities, there follows a broad positive reaction of the target audience, expressed in the increased loyalty to the company and the growing interest from potential customers.

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