tablethrow for marketing events

Tablecloths and Types of Events They are Used at

Tablecloths with company logos have recently become an integral part of marketing events. Marketers realized that with a small investment, they can significantly improve appearance of their display. Therefore, table covers have become frequent guests at various exhibition and other venues. However, the range of their application is much wider than these events. Let’s find out at what events you can find custom printed tablethrows.

Marketing Events

Strictly speaking, you can find tablecloths with the company logo at any event where participants want to promote their brand. Trade shows, fairs, presentations, tastings – this is far from a complete list of such venues. As a rule, there is a large number of competing companies at such events, so it is important to set your business apart from competitors.

If an event is large enough, as, for example, an international trade show, for these purposes, companies erect magnificent eye-catching display. But even in this case, businesses often use tables complemented with a tablecloth. In this regard, a tablethrow gives a presentation a complete look and provides additional space for branding.

At more chamber events, or at smaller exhibition areas, the main element of the exposition can be a regular table with samples of products and literature placed on it. In this case, a table cover is simply necessary, because it will help to hide the disadvantages of a table, create a neat appearance and, what is especially important at such events, will advertise your business. Therefore, at compact venues, a tablecloth becomes a number one promotional tool.

Job Fairs

Often tablecloths can be seen at job fairs. When employers are interested in finding professional employees, they can not compromise the appearance of their company with a scratched table and a mess on its top. But it’s worth adding a tablecloth and voila, all the disadvantages of a table are hidden and stocks of brochures and printouts can go under a table and out of sight. You shouldn’t neglect branding possibilities at job fairs as well, especially when it can be done easily and with grace with a custom printed table cover.

Outdoor Events

Outdoor TableclothsDo not think that the tablecloth can only be used indoors. They are frequent guests and many outdoors marketing activities. For example, at fairs, festivals, street tastings and presentations. What distinguishes such outdoor tablethrows from their indoor counterparts is the resistance to elements, the resistance to ultraviolet light and more snuggle design. Flowy and draped table covers look beautiful, but they are no-go if they can be carried away by the wind. Therefore, tablecloths for outdoor events have a fitted look, which, by the way, is the latest trend of exhibition fashion. Indeed, even among indoor tablethrows you can find a lot of fitted and even ultrafit models. You can check the latest options for both indoor and outdoor use here

Custom Printed Tablecloths for Weddings

While weddings are a patrimony of rather classic satin and lacy tablecloths, custom printed tablethrows have also made its a way to these venues. Customized wedding table runners will add a nice touch to this special event. These items with bride’s and groom’s names will help to dress up a banquet room. Unlike promotional table covers that rather use vivid graphics to draw attention, wedding table cloths and runners use more subtle color scheme. You can add a custom printed message and a color to match the main wedding theme.


As you can see, these small tablecloths have great possibilities. Therefore, they are so loved by exhibitors and marketers around the world. And even if your activity is not related to business, you can find the use of custom print table covers for other occasions.

sponsored flags

Sponsored Events – Why They are so Popular

The effect of conducting sponsored events can not be underestimated. Such events, first of all, are an informational occasion that attracts the attention of journalists. The media provides strong PR support. Talking about an event is beginning at the stage of preparation and promotion that ends with post releases, analytical data and press conferences with the participants. Such events are able to collection of a large number of target audience as well as potential partners of the company.

What are sponsored events

With the help of additional money that sponsors of events allocate, the organizers manage to significantly increase the level of the event, thereby achieving the goals they set at maximum. As a consequence, all the participants of sponsored events, including sponsors and partners, benefit from its success.

Events as tools of promotion

Sponsorship is definitely one of the types of support for various spheres of public life, one of the forms of social investment. But at the same time, this cannot be called neither altruism, patronage, nor charity, although there is much in common. The main difference between them is that sponsor is necessarily provided with a counter service. The funds are invested in exchange for the expected benefits.

Forms of sponsorship

Today, sponsorship can take different forms:
• Information sponsors are very important sponsors, as the media take a direct part in drawing attention to the event.
• Barter partners – companies that support in the form of their goods or services.
• Sponsors – the provision of financial support is the main criterion.

Sponsorship events include concerts, festivals, holidays and sporting events. It is necessary to choose the format of an event correctly. It should match the ideology of the brand as a whole. So, for example, Volkswagen company acted as an official sponsor of a sailing regatta, as it shares the ideology of a healthy and sporty lifestyle, and brand cars correspond to this ideology in the best way.

sponsored events

A well-known English PR expert Sam Black considered that “it is more correct to define sponsorship as one of the types of entrepreneurial activity”. And as a rule, this activity is based on a clear agreement between the organizers of the event on the one hand and the commercial company on the other.

Why companies invest in sponsored events

Sponsorship brings a company to save its own resources for advertising and organizing events of this level. Organizers, at the same time, give help and support to the target audience.

Sponsored events are an effective marketing tool. Nowadays the advertising market is oversaturated so that even large companies can not stand out against the background of the general mass. That’s why they are turning to sponsorship as a more modern form of advertising. Moreover, recent research has shown that the sponsorship of major sporting events significantly improves the image of the advertiser and enhances brand recognition, thereby contributing to an increase in the likelihood of acquiring the company’s products. Consumers perceive such brands more positively than “ordinary” ones. Of course, an event itself is always at the center of attention. However, with a competent approach and the sponsor will not remain in the shadows, and its image will be firmly associated with the event.