tablethrow for marketing events

Tablecloths and Types of Events They are Used at

Tablecloths with company logos have recently become an integral part of marketing events. Marketers realized that with a small investment, they can significantly improve appearance of their display. Therefore, table covers have become frequent guests at various exhibition and other venues. However, the range of their application is much wider than these events. Let’s find out at what events you can find custom printed tablethrows.

Marketing Events

Strictly speaking, you can find tablecloths with the company logo at any event where participants want to promote their brand. Trade shows, fairs, presentations, tastings – this is far from a complete list of such venues. As a rule, there is a large number of competing companies at such events, so it is important to set your business apart from competitors.

If an event is large enough, as, for example, an international trade show, for these purposes, companies erect magnificent eye-catching display. But even in this case, businesses often use tables complemented with a tablecloth. In this regard, a tablethrow gives a presentation a complete look and provides additional space for branding.

At more chamber events, or at smaller exhibition areas, the main element of the exposition can be a regular table with samples of products and literature placed on it. In this case, a table cover is simply necessary, because it will help to hide the disadvantages of a table, create a neat appearance and, what is especially important at such events, will advertise your business. Therefore, at compact venues, a tablecloth becomes a number one promotional tool.

Job Fairs

Often tablecloths can be seen at job fairs. When employers are interested in finding professional employees, they can not compromise the appearance of their company with a scratched table and a mess on its top. But it’s worth adding a tablecloth and voila, all the disadvantages of a table are hidden and stocks of brochures and printouts can go under a table and out of sight. You shouldn’t neglect branding possibilities at job fairs as well, especially when it can be done easily and with grace with a custom printed table cover.

Outdoor Events

Outdoor TableclothsDo not think that the tablecloth can only be used indoors. They are frequent guests and many outdoors marketing activities. For example, at fairs, festivals, street tastings and presentations. What distinguishes such outdoor tablethrows from their indoor counterparts is the resistance to elements, the resistance to ultraviolet light and more snuggle design. Flowy and draped table covers look beautiful, but they are no-go if they can be carried away by the wind. Therefore, tablecloths for outdoor events have a fitted look, which, by the way, is the latest trend of exhibition fashion. Indeed, even among indoor tablethrows you can find a lot of fitted and even ultrafit models. You can check the latest options for both indoor and outdoor use here

Custom Printed Tablecloths for Weddings

While weddings are a patrimony of rather classic satin and lacy tablecloths, custom printed tablethrows have also made its a way to these venues. Customized wedding table runners will add a nice touch to this special event. These items with bride’s and groom’s names will help to dress up a banquet room. Unlike promotional table covers that rather use vivid graphics to draw attention, wedding table cloths and runners use more subtle color scheme. You can add a custom printed message and a color to match the main wedding theme.


As you can see, these small tablecloths have great possibilities. Therefore, they are so loved by exhibitors and marketers around the world. And even if your activity is not related to business, you can find the use of custom print table covers for other occasions.

outdoor advertisement

Top Five Outdoor Marketing Techniques

Business marketing is one of the best and most effective strategies that you can use to skyrocket your sales. Well, there are different types of business marketing out there, but the outdoor marketing or rather out-of-home advertising is what every business needs. Outdoor marketing defines any form of advertisement that reaches the consumer outside their homes. Let’s look at the top five best strategies that you can use to promote your company outdoors.

Outdoor Marketing Techniques and Strategies

Advertising your business outdoors is not a thorny process; all you need is to know the various outdoor marketing strategies and the rules attached to them. In this section, I am going to explain the five best outdoor marketing techniques.

Billboard advertising


Being one of the oldest forms of outdoor promotions and brand awareness, billboards are still very effective. The message conveyed on billboards is usually simple and available all along. Huge billboards can be expensive to implement, but chances are; they are going to add some digits to your sales figure.

Transit advertising

This involves business adverts embedded on taxis, subways, buses, trains and other means of transport. They can be stickers or electronic gadgets advertising your brand.

Corporate events

Living in a world of business and innovation, we have all attended one or two corporate events, and you will definitely agree with me when I say that; corporate events are one of the best ways of carrying out business promotions and brand awareness. Corporate events buy a business the chance to show and explain to the consumers the product they are selling and the advantages of having the product. They include events like seminars and conferences, trade shows, product or business launch.

Street furniture

I am pretty sure you have seen a business advert on some of the street furniture like bus shelters, telephone booths, and kiosks. Look at this way; you are walking on the streets and hunger strikes you. Moving your eyes from one place to another looking for something to bite, you see that poster on a telephone booth advertising a restaurant. Then you remember you had seen a billboard advertising the same restaurant, you will have no defense but dash into the restaurant. That’s how it works; street furniture is an effective method of outdoor business marketing.

mobile advertisement

Point of sale displays

If your brand is new in the market and many people have not yet realized it, a point of sale display is one of the things you need. Strategically placed in a shopping store, it will attract the attention of many consumers.

Benefits of Outdoor Marketing

· There are so many benefits that come with outdoor marketing. Here are some of the benefits.

· Keeps the brand top of mind

· Outdoor marketing is a mass-marketing medium just like the radio and TV.

· Cost effective

· Effective team player in the marketing mix

When you are walking or driving along the busy roads, you will see hundreds of advertisements or even more if it is a big city like New York. This is because many companies have realized the power of outdoor marketing.

Final Verdict

We have just discussed the most important outdoor marketing strategies that you can use to promote your company. Don’t be left behind, try any of the strategies and make you company’s product or service be preferred across various streets of a country.