Initially, corporate events were invented to improve the overall atmosphere in the team, form stronger relationship between employees. Many psychologists say that if a company’s employees are not just qualified specialists and a team of like-minded people, they cope with all tasks much better. In addition, the corporate is an opportunity to remind employees of an important event for their career in the company (for example, you are celebrating the signing an important contract).
All corporate events can be divided into several types: Trainings; Festive events; Team-building.
Trainings can be conducted in a form of conferences, classes, master-classes and seminars. The goal of such activities is to increase the level of knowledge among the staff and motivate them to learn new things. Training activities can be divided into two large groups – mandatory and motivating.
Mandatory trainings are conducted when a company starts working with a new product or technologies. In these cases, it is important to conduct everything clearly, quickly and economically. If the training event has a motivating nature, then it should be conducted in a businesslike but luxurious environment, showing how highly the company values its employees.
Festive corporate events
This group can include different types of events depending on whether they are focused on internal PR or external. In the first case, the event is held for the staff only (including their families). The purpose of such an activity is to establish interaction between employees, allowing them to communicate informally and to let them know each other outside the working environment. Such an event can be organized in a form of business dinner in a god restaurant, or outside the city for bbq or fishing.
Corporations focused on external PR are conducted differently. They should be prepared very thorough, since their main goal is to form the company’s image in the eyes of customers and partners. They can be conducted in the forms of receptions with CEOs, meetings, presentations, and exchange of experience. Employees of the company on such events do not rest – they work together with the organizers. The goal is to increase the professional knowledge and skills of employees, analyze and summarize their work, attract potential customers, advertise new brands, etc.
The goal of team-building events is to create reliable team among employees. They facilitate in improving the team spirit and teamwork skills, guarantee communication in an informal atmosphere, active recreation. Team building activities have many formats – business games, training for rallying, competitions, hikes, tug of war. The success of such an event requires the use of special techniques and careful preparation, taking into account the characteristics of the company and its staff. This work should be trusted a training company with a good experience in organizing team building.
A corporate event is a serious tool that can bring many benefits for your company. If it is organized and conducted good it will increase the knowledge and motivation of your employees, facilitate in creating friendly atmosphere, ad create a positive image of your company for your clients and partners.